Tradition

The word can take us to places like family dinners, parades or comic book conventions, but for luxury brands like Hermès or Louis Vuitton, it´s the place they were born in, the materials and techniques they use; values, a way of life, their identity.

They are part of historic moments, places and people. They are not only brands but also legends and fairy tales that translate into highly desirable products.

But it is important to note the fact that these fashion houses understand that tradition also means reinventing the legend, keeping the quality of the materials and the techniques, but also being open to reinterpret their aesthetic symbols, as well as creating some new ones along the way.