Swear

Swear is a footwear brand created in London by entrepeneur Jose Neves. In 2000 Jose and brand manager Jorge Sampaio wanted to create a crossover shoe for a crossover generation. Tired of going to gigs and seeing cool young people wearing a mix of converse and vintage boots with their skinny jeans, they set out to design a sneaker-classic shoe hybrid that would look cool with tight jeans and t-shirt, a bold and minimal look of the early 00's, taken to the streets by garage rock revival bands such as The Strokes, White Stripes or The Hives. 

So, be sure to check their stuff at Swear