These are the new values that occupy the mind of consumers.
A sentiment triggered by the current economic downturn and manifested in
different ways. Consumers now look for clothes and accessories that are capable
of transcending the logic of disposability that come with the change of seasons
in fashion. Or, like in the case of emergent economies like China, where their up
and coming upper middle class is looking for articles from the likes of Gucci
and Hermès as a way of letting everyone know they like the best and have the
money to pay for it.
Whatever the reason, there´s always someone willing to support the
industry, even in this hard and uncertain weather.
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